More than 70% of users don’t look further than the first page of your website, so it is vital to make the landing page stand out. There are several ways to encourage organic SEO traffic, and today we will look at a few strategies to help you stand out from the crowd.
1. Pick One Primary Keyword
The keyword should be relevant to the content, and synonymous with your products and services. Sometimes you may need a couple of words, for example, ‘ The Drain Man’ is a well-known plumbing business with an instant association with all things drainage, and has ended up with 100s of franchises all covered with the same few keywords in the advertising. The word becomes a household name and when you are looking for a plumber you instantly know what to search for.
2. Keep the Content Original
Unique content is essential, and becoming harder to source. If you are a veterinary supplier a cute animal will often help to sell your product, with a cat or dog on the home page. The SEO content tool template can help you to write and analyze content. Look for something that will add value without too many expensive updates. Ask yourself does it stand the test of time.
3. Add a Blog Answering Questions
Once you gain an audience, optimize organic SEO traffic by answering the questions asked by your followers. Use the Google search page that allows people to ask questions without leaving the page. This will attract new users to the page. The blog should be written at least 5 days a week, keep it short so that people have time to read it.
Bulleted lists are always good on a home page, as they allow for fast reading.
4. Edit Content
If you are a children’s clothing retailer, make some back-to-school lists of required clothing, this will help parents.
What you need to Purchase for Summer Term
- shorts
- shirt
- socks
- shoes
- backpack
- sunhat, or cap
- tracksuit
The list will be on the front page of your site and can be easily printed off to take to the store or order online for delivery. Change the content regularly to help parents to make the right choices for school uniform supplies.
5. The Meta Description
The right Meta Description should be at the top of the page. Using the uniform clothing example again, ask a question.
If you are unsure what your child will need for school this term, we have compiled a list.
The above sentence is your Meta Description, and the list goes under it. Always keep your Meta Description at less than 150 words. Keep everything as simple as possible no big words on your website.
6.Organic SEO Traffic
Use short URLs of no more than 50 characters, because many search engines are unable to process longer URLs and longer will automatically rank you lower.
Conclusion
Do regular audits of your site and remove anything that loads slowly. Fast loading is essential to getting a good ranking.